Drinking For The Forces: 'Heroes Vodka' Secures Asda Listing
A spirits company that donates at least 20% of its profits to military charities has secured a listing with Asda.
The deal will see the supermarket chain stock Heroes Drink Company's premium British vodka in 350 stores.
The social enterprise became the first non-profit organisation in the alcohol industry in 2015; aiming to support the UK forces family, as well as providing work placement programmes for former personnel who've struggled with the transition to civilian life.
Its founder Chris Gillan, a military veteran, was quoted by retail information website KamCity as saying:
"The opportunity afforded to Heroes Drinks by Asda is simply incredible and I am grateful for their overwhelming support.
"The scale of opportunity has enabled Heroes Drinks to launch a super-premium vodka at an incredible price and the significant increase in sales will not only fast-track our ambitions of employing disadvantaged veterans nationwide but also greatly increase our financial support to our partnering charities."
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