Brat summer is over besties – it's time to visit Royal Armouries, says senior curator

The Royal Armouries is the most "sigma day out in Leeds, no cap" - according to its senior curator.

Mark Murray-Flutter and the Leeds' Royal Armouries Museum team had fun recording a Gen Z/alpha slang-inspired script promoting the museum that cares for one of the oldest and most extensive public collections of arms and armour in the world.

It found an audience with the "letting Gen Z write the marketing script" clip going viral since its release last week, garnering millions of views across all social media platforms.

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"Slay, smol, the lion armour is serving main character energy, pop off queen and Henry VIII is the original rizzler", are some of the Gen Z phrases expertly reeled off by Mr Murray-Flutter.

The 57-second video of the curator giving a tour around the exhibitions appears to have had the desired effect.

Some watchers have been asking to see more of the museum, outtakes from the clip and even more of the senior curator "serving curatorial realness".

One user was in disbelief, saying on TikTok: "I hate that this type of marketing actually works on me."

Another just enjoyed the curator's fun with the video, saying: "You can see him slowly having more fun using the words, it's funny."

Importantly, one user said: "As a historian... I completely approve."

Mr Murray-Flutter has been a part of the Royal Armouries since 1984, but we will have to wait and see if his Senior Curator of Firearms role will include any more TikTok tours in the future.